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Some 22% of online daters have asked someone to help them create or review their profile.Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
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Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.