Market research on dating websites
Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites.Some 66% of online daters have gone on a date with someone they met through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005.One-third of people who have used online dating have never actually gone on a date with someone they met on these sites.If you haven’t found quite what you’re looking for on an online dating site, you aren’t alone.
About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps; in 2013, only 5% reported doing so.
Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically.
At the same time, public attitudes towards online dating have grown more positive in the last eight years: Additionally, 32% of internet users agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question.
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In general, online daters themselves give the experience high marks.